Career Center | Workshop „How to Build an Artist Brand That Feels True“ mit Nina Innerhofer | Koordination Angela Pari

The Inner Work of Being Seen

English | In-person workshop

You’ve spent years developing your artistry. But when it comes to presenting yourself to the world — writing your bio, showing up online, explaining what makes you you — it can feel surprisingly hard to find the words. This interactive workshop explores branding beyond metrics and social media performance. Drawing on insights from branding, communication, behavioural science, and neuroscience, we’ll dive into practical tools for developing an artist brand that feels both genuine and sustainable — one that reflects who you are, where you’re headed, and how you want to be seen. You’ll explore how to identify the core of your personal brand, choose the right channels for where you are in your career, and build a presence that feels manageable, not overwhelming.

Topics Defining your artistic identity and values Understanding how others perceive your work Building recognition through clarity and consistency Navigating visibility, self-promotion, and authenticity Exploring non-linear career paths and diverse definitions of success Aligning professional goals with personal strengths, energy, and lifestyle Leave knowing how algorithms work, what works and what doesn’t — and most importantly, who you are.

Nina Lucas Innerhofer is a classically trained pianist and branding strategist whose work sits at the intersection of creativity, communication, and perception. With experience spanning global brands (RealNetworks, Red Bull), startups (Music Traveler), agency strategy (LOOP), and digital technology, she helps artists, professionals, and organisations communicate who they are with clarity, authenticity, and purpose.